Leopoldo Alejandro Betancourt Lopez is the business head of Hawkers, a prominent and a world-class Spanish sunglasses company. The professional business leader sets up a solid foundation for the companies he leads and he developed a clear glimpse of the future development. He has set up standard development strategies for the growth and expansion of Hawkers.
Hawkers was instigated in 2013 in the Southern part of Spain. The company was established with capital worth $300 in cash with an excellent business idea and being propelled by a passion for digital marketing. When the company was established, the marketing of the products was a nap since social media marketing was relatively affordable.
The founder of the Hawkers later realized that among the several products that he had tried, Sunglasses were the most products that kept the company going due to a large market on social media. Hawkers finally specialized in the production of sunglasses of different designs and enhanced online marketing.
Did you know that Kabulasoke Solar Power Plant is the largest solar power plant in East and Central Africa?
Located in Kabulasoke sub-county, Gomba district, the plant sitting on 280 acres with 68,000 solar models has a capacity of producing 20 Megawatts of solar generated power pic.twitter.com/JJcP3bax8d
— Ug Facts Zone (@ugfactszone) September 18, 2020
The company began booming, recording a significant number of sales. Currently, Hawkers sells over five million pairs of sunglasses every year. Leopoldo Alejandro Betancourt Lopez developed an interest in the company when he was working together with Felix Ruiz, who co-founded the Tuenti, a social media platform used in Europe in the 2000s.
Ruiz introduced Alejandro to the company, made some follow-ups on how the company operates, and finally decided to invest in Hawkers. After a certain period, Leopoldo Alejandro Betancourt Lopez became the greatest shareholder in the Hawkers and finally decided to jump in fully.
Currently, Alejandro serves as the managing director of Hawkers and has achieved significant development strides in the company. According to the analysis done, Hawkers has been ranked as the best company in producing classy sunglasses. Alejandro has led Hawkers in the establishment of a new store, which is said to be one of the most outstanding achievements in the development of the company.
Leopoldo Alejandro Betancourt Lopez has transitioned the company’s services from online platforms to selling the products in a retail store. This is one way of enhancing customer experience and collecting views from consumers. Alejandro reveals that there are more aligned development strategies.