Many people are looking for ways to be sustainable with the purchases that they make nowadays, and that works out well for The Real Real and other second-hand retailers. The Real Real was doubted by many people, including those running large luxury retailers, when it first came to be because they didn’t think that people would be interested in buying used designer pieces. But the company has set itself apart and made itself trustworthy by carefully selecting each purse, home decor item, and piece of clothing, that it sells. It only lists certain items from specific brands, and it makes sure that each item that it lists for sale is only gently used.
Customers like that it is so simple and easy to thrift shop when they use The Real Real. Many people appreciate being able to shop online through the store but some prefer to shop in-store, and The Real Real has made it possible for them to do that. It opened storefronts in New York City and Los Angeles. It also has a temporary store going in Las Vegas and is going to see how that goes before it decides whether or not to make it permanent.
Real Real allows customers to update their wardrobes without feeling guilty about what they are doing because each piece that they buy through it has been owned before and they are doing a good and sustainable thing when purchasing through it. Customers can also feel good about the price they pay for items from brands like Chanel, Gucci, or YSL. The company is active on social media, posting pictures of some of the clothing items and accessories that it is selling on its Instagram page. It sells some older and unique items and some pieces that have recently been launched.